One of the mistakes that many new marketers make is to think that product creation (creating their own product and selling it online) is too hard. So they opt for affiliate marketing. It's easier and it works.
So when I ran across a particular discussion at the Warrior internet marketing forum recently, it definitely caught my eye.
The topic under discussion was which is better - affiliate marketing or product creation?
Both sides were ably represented. But for me, the most potent contribution was made by a highly successful marketer. Let's call him The Man. He uses his own name at the forum and his name is well known. If I mentioned him, you'd probably know him unless you are somewhat new to the internet marketing scene.
The Man shared the fact that last month, his affiliate program paid out a FIVE FIGURE SUM in commissions to his affiliates. That means his affiliates had sold enough of his products to generate at least $10,000 in commissions (perhaps a great deal more). With a commission rate of 50%, that means his sales figures were at very least $20,000 last month.
So The Man is no minnow.
I say all that to say this: The Man has credibility. What he writes is noteworthy.
And here are his shocking statements, presented in my words:
* Product owners do NOT want any new competition, so they encourage you to promote THEIR stuff rather than create your own.
* Product owners would prefer you focus on affiliate marketing because you will promote THEIR products.
* The Man also made the point that his highest earning affiliates ALL have their own products or services or they are experts.
Think about that.
What I read at the Warrior forum that day, from a widely recognized authority, comes down to one conclusion. No matter how new you are to online marketing and home business, you should definitely plan to create your own products. If you'd like more information on how to do that, you're welcome to join my mailing list.
Does affiliate marketing have any place? Sure it does. While you're building your product range, supplement your income with affiliate recommendations. Like the big guys do.
Finally, a suggestion...
Make today the day you discover the Secrets Of Building A Profitable Home Based Business, Revealed for FREE.
Article by Gary Harvey. Gary is an Internet Marketing enthusiast who has been earning a full time online income since 2003. Visit his website at http://HomeBusinessWinners.com and get a FREE copy of "HOME BUSINESS PROFITS START HERE".
Article Source: http://EzineArticles.com/?expert=Gary_Harvey
Wednesday, July 11, 2007
5 Preparation Tips for a Successful Home Business
Many people mistakenly believe that all home businesses will hit the ground running. Just like any other company or store, a home business requires the same things from an owner: capital investment, time, effort, diligence, interest, and so forth. More importantly, if you’re not willing to make the necessary adjustments and changes, it’s very unlikely that your home business will succeed.
Are you truly committed to attaining success for your home business? If so, be prepared to make the following changes.
The main appeal of home businesses to most people is its personalized touch. Most products of home businesses are either handcrafted or homemade. These products are the result of a labor of love rather than machines. It’s what drives their prices up, and if you’re not ready to do the same for your home business – you’re going to find it very hard to market your products anywhere.
In relation to that, home businesses must be unique. You need to dedicate a good amount of your time prior to opening up your home business in thinking of any way that would distinguish your home business from all others.
Flexibility is one of the key advantages of home businesses over its bigger rivals, and your home business has to show their ability to become flexible as well. There are various ways that a home business could be flexible where a large company wouldn’t be able to. Your home business could focus on one or multiple ways, depending on your preferences and capabilities.
It could be flexible with its payment method. Since a home business is almost always small in size, you have the opportunity to build a solid relationship with your suppliers, partners, and clients.
The strong foundation of trust between both of you allows for uncommon payment methods. Whereas any company would never dream of sending the goods first before receiving payment – you could afford to do that because you personally know your clients.
Customizing options are also a must for almost all home businesses. With bigger rivals, designs of their products are rarely customizable since they are already pre-made. Home businesses, however, can’t afford to have large stocks in inventory. Most of their products are sold on a by-order basis, but they compensate with the waiting period by allowing clients to customize certain features like the color and design of their product. This may seem like a small thing, but it truly means a lot to clients!
Home businesses more often than not find success in the Internet. It’s through the Internet that they’re able to get much needed exposure and have the chance to stand on equal ground with older and bigger rivals. It’s there that they’re able to expand in size and number.
If you want your home business to succeed, you must be willing to invest in learning how things work in the Internet. You must understand how search engine optimization (SEO) works and use it when creating your own website.
Last but not the least, always remember that home businesses start with you: at its first stages of operation, it’s important that you personally oversee your home business. Hiring help is okay, but delegating everything to them is not. The time for delegating will soon come – you don’t have to worry about that – but for now, it’s your own blood and sweat that’s going to make your home business progress.
Mario Churchill is a freelance author and has written over 200 articles on various subjects. For more information on a great business opportunity and learn how to make money checkout his recommended websites.
Article Source: http://EzineArticles.com/?expert=Mario_P._Churchill
Are you truly committed to attaining success for your home business? If so, be prepared to make the following changes.
The main appeal of home businesses to most people is its personalized touch. Most products of home businesses are either handcrafted or homemade. These products are the result of a labor of love rather than machines. It’s what drives their prices up, and if you’re not ready to do the same for your home business – you’re going to find it very hard to market your products anywhere.
In relation to that, home businesses must be unique. You need to dedicate a good amount of your time prior to opening up your home business in thinking of any way that would distinguish your home business from all others.
Flexibility is one of the key advantages of home businesses over its bigger rivals, and your home business has to show their ability to become flexible as well. There are various ways that a home business could be flexible where a large company wouldn’t be able to. Your home business could focus on one or multiple ways, depending on your preferences and capabilities.
It could be flexible with its payment method. Since a home business is almost always small in size, you have the opportunity to build a solid relationship with your suppliers, partners, and clients.
The strong foundation of trust between both of you allows for uncommon payment methods. Whereas any company would never dream of sending the goods first before receiving payment – you could afford to do that because you personally know your clients.
Customizing options are also a must for almost all home businesses. With bigger rivals, designs of their products are rarely customizable since they are already pre-made. Home businesses, however, can’t afford to have large stocks in inventory. Most of their products are sold on a by-order basis, but they compensate with the waiting period by allowing clients to customize certain features like the color and design of their product. This may seem like a small thing, but it truly means a lot to clients!
Home businesses more often than not find success in the Internet. It’s through the Internet that they’re able to get much needed exposure and have the chance to stand on equal ground with older and bigger rivals. It’s there that they’re able to expand in size and number.
If you want your home business to succeed, you must be willing to invest in learning how things work in the Internet. You must understand how search engine optimization (SEO) works and use it when creating your own website.
Last but not the least, always remember that home businesses start with you: at its first stages of operation, it’s important that you personally oversee your home business. Hiring help is okay, but delegating everything to them is not. The time for delegating will soon come – you don’t have to worry about that – but for now, it’s your own blood and sweat that’s going to make your home business progress.
Mario Churchill is a freelance author and has written over 200 articles on various subjects. For more information on a great business opportunity and learn how to make money checkout his recommended websites.
Article Source: http://EzineArticles.com/?expert=Mario_P._Churchill
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